Evaluation Q5

How did you attract/address your audience?

During my research stages of my media product I devised a questionnaire in which I asked members of my target audience questions about what they would like in my magazine. The first thing I found was that the most likely people to be the audience for a music magazine was males aged 16-18 so I already knew that I needed to attract male teenagers in particular.

One of the questions asked was what genre of music do you listen to? The results of this showed to be rock, so when I was making my magazine I attracted my audience by making the cover especially more apparent to be rock than any other genre, I did this with the use of colour e.g. black, grey and poses of the band members in my photo, I also found during my research that generally in rock there is more bands than solo artists so I thought it would be more appropriate to feature more than one person on my cover.

One main way in which I attracted my audience was during my questionnaire I asked how much would u pay for a magazine? The majority answer to this was £2-£3 very little said they would pay £3-£5 and no one said that they would pay £5+ with this in mind when I was in the making stages of my magazine I made sure that the price I put on my cover was within the price range that my audience would be willing to pay to not put them off the magazine.

I tried to attract my audience by making my magazine aesthetically pleasing throughout; I think that I successfully did this by making the cover simplistic and grey with some colour, this made the first impressions of my magazine relatable to any rock genre whether it was metal, punk, indie I think my cover would attract any member of that target group and as my magazine progresses I think I successfully managed to keep the continuity but still made it more colourful and attractive to the indie/alternative target audience for example, the use of paint splats on my double page spread and the mass of colour makes that page very attractive and relatable to the indie dress sense.

My questionnaire also showed that people within my target group bought magazines more for the interviews and latest news as opposed to free posters or reviews, so with this in mind when I created my contents page I made sure that the latest news section was slightly larger than the reviews or gig section but that the review section was still fairly large as my research showed that some people did buy magazines for the reviews and posters also.

On the whole, I believe that my media product attracts and addresses my audience extremely well, as I took into account my questionnaire results and followed these all of results while making my magazine.